Digital Dining: Costa Vida's Wade Allen on Digital Transformation of Restaurants
Join host Ashish Tulsian in the latest Restrocast episode with Wade Allen, Costa Vida’s EVP of Strategic Growth. Wade, a digital innovation veteran, unveils insights from his diverse journey, pioneering marketing technology at Costa Vida.
Wade Allen
President, Costa Vida, Fresh Mexican Grill
Wade Allen, a digital innovation expert with over 22 years of experience, is Costa Vida’s EVP of Strategic Growth. He leads Marketing, IT, and Off-premise efforts, known for creating innovative customer experiences. With a strong background in restaurant and retail innovation, he’s skilled in data security, loyalty programs, and digital transformation. Allen actively contributes to the industry through board positions, showing his commitment to Costa Vida’s growth and customer satisfaction.
Welcome to the latest episode of Restrocast, where host Ashish Tulsian sits down with Wade Allen, the EVP of Strategic Growth at Costa Vida, to unravel the intriguing story of a digital innovation veteran with over 22 years of experience. Costa Vida, under Wade’s guidance, has been at the forefront of revolutionizing the restaurant industry.
In this episode, dive deep into Wade Allen’s diverse background, from coding websites in the late ’90s to spearheading marketing technology and off-premise initiatives at Costa Vida. Wade shares how this eclectic mix has uniquely positioned him to lead strategic growth and drive sales in the dynamic landscape of the restaurant business.
Explore Wade’s transformative journey from Brinker International, where he played a pioneering role in introducing digital strategies during a less digitally advanced era, to his current leadership at Costa Vida. Gain insights into the evolution of loyalty programs, the intersection of marketing, technology, and statistics, and his perspective on the role of AI in the future of the restaurant industry.
Join Ashish and Wade in a thought-provoking conversation about innovation, leadership, and the ever-evolving digital solutions in the restaurant space. Don’t miss this compelling episode of Restrocast, where industry insights and personal stories converge to provide a comprehensive look into the strategic growth of Costa Vida and the visionary leadership of Wade Allen. Tune in for a captivating exploration of the digital frontier in the world of restaurants.